In 2024, Los Angeles Trade Technical College in California allocated $385,813 to its women’s basketball teams, which is $262,779 less than the state average spending of $648,592, data from the U.S. Department of Education shows.
This amount comprised 49.9% of all sports team expenses at the college for the year.
Sports-related expenditures at Los Angeles Trade Technical College have grown 38.5% since 2010.
As one of the top college sports in the United States, basketball is extremely popular alongside football, with top NCAA programs attracting strong fan followings and television ratings near those of the NBA. Events like March Madness bring in millions of viewers nationwide each year.
A recent federal settlement marked a turning point for college athletics, officially authorizing schools to share revenue directly with athletes for the first time. The settlement also mandates that the NCAA pay $2.8 billion over 10 years to former athletes dating back to 2016 for back damages.
By 2022, after extended legal and legislative challenges, student-athletes were also permitted to earn income from their names, images and likenesses thanks to state legislation and updated NCAA policies.
During fiscal year 2024, the NCAA brought in about $900 million from March Madness and related media rights for the Division I men’s basketball tournament, establishing basketball as its dominant source of revenue.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $63,598 | 45.9% |
| 2022 | $250,991 | 48.3% |
| 2023 | $355,583 | 52.6% |
| 2024 | $385,813 | 49.9% |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.
